The HMS Victory

Case Example : The HMS Victory

Challenge ; Increase Happy Hour traffic by creating a special offer based on a reward system where loyal customers receive a prize after having completed a challenge.

Concept ; Create a 50 Drink Challenge in the form of a Passport where upon completion, the VIP customer will receive an HMS CREW hoodie.

Campaigns ; Launch party in the bar, advertised through a Facebook event, posters and a few flyers – 1 Sponsored Facebook and 1 Instagram post targeting different audiences – Dedicated banners on the HMS website – In-store merchandising with a hoodie on the wall, next to the “Wall of Fame”.

After each purchase, customers receive a stamp on their personal paper passport. Once the