How Exactly Can Messenger Help Your Business?
Messenger Auto-Conversation (aka ‘Bot’)
A Messenger ‘ChatBot’ is an automated conversation tool that interacts with prospects or customers on behalf of a Brand.
A Brand’s ‘ChatBot’ can help :
- Learn more about your prospects through pre-determined questions
- Create interaction by encouraging user input which can determine the Bots next response
- Drive people to relevant pages or resources on your website by adding website links
- Show images or demonstration videos to help customers learn more about your products or services
- And much much more
Messenger Bots are incredibly powerful and can be used in many different ways to help you grow your business.
Tracking a Bot’s interaction also means you can work on the ‘flow’ of how your prospects use the Bot. Through analytics, tweaks can be made to improve the Bots complexity and performance so it can drive more results for your business.
We can help you to build and deploy a Messenger Bot, monitor the interactions of the Bot and improve the Bot over time.
‘Click to Messenger’ Facebook Ads
Did you know that ‘Message’ can be used as a call-to-action on your adverts inside of Facebook?
This means that when your target customers see an advert in their Facebook newsfeed they can now click the call-to-action to open their Messenger App directly, allowing them to begin a conversation with your business immediately.
This type of publicity spot is a great way to build your contact list in Messenger or get someone to interact with your Auto-Responding ‘Messenger Bot’.
“Click to Messenger” ads are particularly popular for lead generation and customer services. They offer a very easy method for potential customers to get in touch and to start engaging with your business.
The best part is that you can use these in your existing Facebook or Instagram advertising campaigns. The same buyer persona targeting, captivating ad creative and tested engagement techniques can all be applied to Messenger Ads to grow your business.
Messenger Broadcasting
Just like with an email list, companies can now build a Messenger List and broadcast messages out directly to segmented subscribers.
Messenger Broadcasting (or ‘Chat Blasting’) is one of the most exciting developments in Messenger Marketing. In fact, Messenger boasts an incredible 80% open rate on Chat Blasts and 4x (or even 10x) click through rates compared to Email Marketing.
For many companies Email Marketing is incredibly powerful. Now the same Relationship Marketing Strategies can be used on Facebook Messenger, but with even better results!
Here are some ways you can use Messenger Chat Blasting to engage with subscribers :
- Ask your subscriber questions and build your interactions with them
- Send them free content updates, special offers and promos to be redeemed in-store, driving traffic to brick-and-mortar locations
- Give them links to specific website pages so they can read more relevant information about your industry or business
- Send them product promotions and information about new launches to build awareness
What message would you send directly to all of your Facebook contacts?
Advert Placement
Messenger has a given specific locations on the home screen of their app for partner adverts to appear, aka “The Discover Button”.
This ‘ad placement’ can be added to your existing Facebook advertising campaigns, and used as another way tool to attract your target audience.
This means businesses can use Messenger to drive awareness, get people to visit their website, download an app or purchase from an online store, just like you would with any other Facebook Ad.
Plus, marketing teams don’t need to change any ad creative or set up anything new, it’s just another benefit of advertising on the Facebook empire.
CONNECT WITH CURRENT CUSTOMER CHATS
FACEBOOK MESSENGER MARKETING,
ROCKSOLID SERVICES
Rock’s services always includes a custom conversation flow, professional copywriting, and advanced analytics and reporting.
1) BUILDING AUTOMATED CONVERSATIONS
- Providing custom automated responses to common questions
- Handling effective customer service directly in Facebook Messenger
- Pre-qualifying leads generated from Facebook Ads and your Website
2) GENERATING LEADS
- Analyzing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
3) GROWING MESSENGER LISTS
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions
4) SEGMENTING INDIVIDUAL BUYER PERSONAS
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
5) BROADCASTING TO SUBSCRIBERS
- Split-testing subject lines
- Split-testing send times and dates
- Split-testing copy and offers
- And more!
6) ANALYZING AND OPTOMIZING
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
CONTACT ROCKSOLID FOR MORE INFO
Consult With Rock About Facebook Messenger Marketing
If you’re interested in finding out more about how we can help you with Messenger Marketing then contact us today. Us Rocks, we’re always thrilled to discuss Social Media Strategies, review Facebook Accounts or just roll around in the dirt!